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Notes:

Slide 1 -- Cycling uses & benefits.
The Public conception of cycling can be summarized by a Will Rogers quote: ''It's not what he doesn't know that bothers me, it's what he knows for sure that just ain't so.''
Their attitude about cycling is suggested by a book title "Everything I needed to know about life I learned in Kindergarten".
More appropriate is the title of a new book "Everything you think you know about investing and why it's wrong"